Heel Pain IS a Pain!
A full 1/3 of people who come to the clinic with a foot issue, complain of heel pain! And for those who have prolonged a visit to get help, that "pain in the heel" has usually progressed to the knee and/or hip.
As long as the problem is just a good old dose of plantar fasciitis (which is now being called "fasciosis" due to the lack of any real inflammation), it will go away with some careful management.
If you've had this type of heel pain before, it would be advisable to have a pedorthist perform a full biomechanical examination to ensure that there isn't an underlying issue. If you are already wearing proper foot orthoses and good shoes, then a bit of self-management with kinesiology tape might be the next thing to try.
Here's a photo-by-photo sequence to tape yourself.
Kinesiology tape is a drug-free way to manage mild musculoskeletal injuries. Leave it on for up to 3 days then give your skin a rest for a day. Reapply as needed.
Here's the fancy video version to surfer music for those of you who can tape super quickly! (Kidding...take your time to do this correctly)